Atelier Morel
Atelier Morel
2,400
New followers in 30 days
CLIENT:
Atelier Morel Studio
SERVICE:
Art Direction
DATE:
January 2025
TIMELINE:
6 weeks
BUDGET:
$9200
001 — Overview
Atelier Morel had exceptional work and invisible presentation. The studio had been featured in Wallpaper and AD France, yet its portfolio website was a Squarespace template and its photography was shot by different photographers with no shared visual logic. The work looked like a collection of good projects rather than a singular voice. Camille Morel needed a framework — not a redesign.
Atelier Morel had exceptional work and invisible presentation. The studio had been featured in Wallpaper and AD France, yet its portfolio website was a Squarespace template and its photography was shot by different photographers with no shared visual logic. The work looked like a collection of good projects rather than a singular voice. Camille Morel needed a framework — not a redesign.
002 — Process
We spent two days in Paris reviewing the full project archive: raw photographs, rejected shots, material samples, private mood boards. The studio had a deeply consistent visual instinct that had never been formalised. Four recurring compositional principles emerged from Camille's own archive selections. Those four principles became the art direction framework — governing how every project would be photographed, edited, sequenced, and presented from that point forward.
We spent two days in Paris reviewing the full project archive: raw photographs, rejected shots, material samples, private mood boards. The studio had a deeply consistent visual instinct that had never been formalised. Four recurring compositional principles emerged from Camille's own archive selections. Those four principles became the art direction framework — governing how every project would be photographed, edited, sequenced, and presented from that point forward.
003 — Impact
The Work Finally Looked Like the Work
The Work Finally Looked Like the Work
AD France reached out within two weeks of the portfolio relaunch to feature a newly photographed project in their April edition. Instagram grew by 2,400 followers in thirty days. Three new project inquiries arrived from markets the studio had never reached — Dubai, Geneva, and London — all citing the website as the discovery point.
AD France reached out within two weeks of the portfolio relaunch to feature a newly photographed project in their April edition. Instagram grew by 2,400 followers in thirty days. Three new project inquiries arrived from markets the studio had never reached — Dubai, Geneva, and London — all citing the website as the discovery point.
