Canopy Finance
Canopy Finance
32pts
Onboarding completion
CLIENT:
Canopy Finance Ltd.
SERVICE:
Product Design
DATE:
November 2025
TIMELINE:
7 weeks
BUDGET:
$14000
001 — Overview
Canopy Finance had a product worth keeping and a front door worth leaving. 61% of users who downloaded the app abandoned it before ever seeing the dashboard. Of those who completed onboarding, 78% were still active at ninety days. The product worked. The entry sequence didn't. The brief was to fix onboarding without sacrificing the data quality that made the product useful.
Canopy Finance had a product worth keeping and a front door worth leaving. 61% of users who downloaded the app abandoned it before ever seeing the dashboard. Of those who completed onboarding, 78% were still active at ninety days. The product worked. The entry sequence didn't. The brief was to fix onboarding without sacrificing the data quality that made the product useful.
002 — Process
We opened with 6 user interviews and 4 exit interviews. The pattern was immediate: abandoners had left at the account connection step, not because it was too long, but because they had been given no reason to trust the product before being asked for financial account access. The redesign was built on one principle: show before you ask. First 3 screens demonstrate the product with anonymised sample data before any connection is requested.
We opened with 6 user interviews and 4 exit interviews. The pattern was immediate: abandoners had left at the account connection step, not because it was too long, but because they had been given no reason to trust the product before being asked for financial account access. The redesign was built on one principle: show before you ask. First 3 screens demonstrate the product with anonymised sample data before any connection is requested.
003 — Impact
The Onboarding That Unlocked the Product
The Onboarding That Unlocked the Product
Onboarding completion rose from 39% to 71%. The account connection step dropped from a 48% abandon rate to 19%. Ninety-day retention increased to 84%. Two Series A investors specifically cited the onboarding quality as evidence of product maturity during due diligence.
Onboarding completion rose from 39% to 71%. The account connection step dropped from a 48% abandon rate to 19%. Ninety-day retention increased to 84%. Two Series A investors specifically cited the onboarding quality as evidence of product maturity during due diligence.
