Meridian Law Group
Meridian Law Group
112%
Inquiry increase
CLIENT:
Meridian Law Group LLP
SERVICE:
UI/UX Design & Web Development
DATE:
March 2025
TIMELINE:
5 weeks
BUDGET:
$6000
001 — Overview
Meridian Law Group had a four-year-old website that was costing them clients before a single conversation happened. Dense copy, buried contact forms, and a stock gavel on the homepage — the site communicated competence by accident. They were winning cases and losing first impressions. The brief was simple: make the site feel like the firm actually was.
Meridian Law Group had a four-year-old website that was costing them clients before a single conversation happened. Dense copy, buried contact forms, and a stock gavel on the homepage — the site communicated competence by accident. They were winning cases and losing first impressions. The brief was simple: make the site feel like the firm actually was.
002 — Process
We opened with a full audit of session recordings and heatmap data that the firm had never acted on. Users were spending 12 seconds on the homepage before leaving. Practice area pages, the firm's strongest sales argument, had the highest exit rate on the site. We rebuilt the architecture from 11 navigation items to 5, rewrote every practice area page to address client anxiety rather than explain the law, and wireframed all 7 pages before any visual decision was made.
We opened with a full audit of session recordings and heatmap data that the firm had never acted on. Users were spending 12 seconds on the homepage before leaving. Practice area pages, the firm's strongest sales argument, had the highest exit rate on the site. We rebuilt the architecture from 11 navigation items to 5, rewrote every practice area page to address client anxiety rather than explain the law, and wireframed all 7 pages before any visual decision was made.
003 — Impact
A Website That Started Closing Deals
A Website That Started Closing Deals
Online consultation requests increased by 112% within six weeks of launch. Homepage bounce rate dropped from 68% to 41%. Practice area pages became the most visited section of the site, with average session time rising from 42 seconds to over three minutes. Three new clients in the first month cited the website as the reason they reached out instead of a competitor.
Online consultation requests increased by 112% within six weeks of launch. Homepage bounce rate dropped from 68% to 41%. Practice area pages became the most visited section of the site, with average session time rising from 42 seconds to over three minutes. Three new clients in the first month cited the website as the reason they reached out instead of a competitor.
