Solace Health
Solace Health
19%
Customer acquisition cost
CLIENT:
Solace Health Technologies
SERVICE:
UI/UX Design & Web Development
DATE:
January 2026
TIMELINE:
6 weeks
BUDGET:
$8400
001 — Overview
Solace Health had a mental health platform that looked like a vitamin brand. Muted pastels, hand-drawn illustrations, stock photographs of people looking serene — the site was inoffensive and completely wrong for the emotional state of someone considering therapy. The CEO's brief was precise: serious and warm at the same time, without the clinical coldness of a healthcare site.
Solace Health had a mental health platform that looked like a vitamin brand. Muted pastels, hand-drawn illustrations, stock photographs of people looking serene — the site was inoffensive and completely wrong for the emotional state of someone considering therapy. The CEO's brief was precise: serious and warm at the same time, without the clinical coldness of a healthcare site.
002 — Process
Session recordings revealed a 74% scroll-stop rate on the homepage — most visitors never saw anything beyond the hero. Exit interviews with non-converters said the same thing without being prompted: the site hadn't made them feel seen. The redesign inverted the conventional SaaS structure. Instead of opening with a product statement, it opened with a question — the kind of thing someone might say to themselves before looking for help. Acknowledgment before information.
Session recordings revealed a 74% scroll-stop rate on the homepage — most visitors never saw anything beyond the hero. Exit interviews with non-converters said the same thing without being prompted: the site hadn't made them feel seen. The redesign inverted the conventional SaaS structure. Instead of opening with a product statement, it opened with a question — the kind of thing someone might say to themselves before looking for help. Acknowledgment before information.
003 — Impact
When the Website Became Part of the Therapy
When the Website Became Part of the Therapy
Free trial sign-ups increased by 34% in the first thirty days. Homepage bounce rate dropped from 58% to 33%. Paid customer acquisition cost fell by 19% in the following quarter — the same ad spend converting more visitors because the site was finally doing its job. The site was featured in a healthcare digital experience roundup in March 2025.
Free trial sign-ups increased by 34% in the first thirty days. Homepage bounce rate dropped from 58% to 33%. Paid customer acquisition cost fell by 19% in the following quarter — the same ad spend converting more visitors because the site was finally doing its job. The site was featured in a healthcare digital experience roundup in March 2025.
